Training Company Focused on Client Results

Better Than Great with BTG

We design and deliver enterprise-scale training programs for Retail, FMCG and commercial organisations.
Based in Dubai. Operating internationally.
About BTG Agency
Building enterprise capability since 2018
BTG Agency is a capability-building company headquartered in Dubai. We design and deliver enterprise-scale training programs for Retail, FMCG and commercial organisations.

Our work covers sales performance, leadership development, customer experience, management routines and frontline execution — helping large organisations translate commercial priorities into measurable results.

Clients included adidas, Samsung, Philip Morris International and PepsiCo. Delivered programs across 90,000+ employees and 130+ enterprise projects.
What We Do
Enterprise training programs designed to improve performance across sales, leadership, customer experience and frontline execution.
  • Leadership Development
    Programs that build effective managers and translate leadership priorities into team behaviour.
  • Corporate Training
    End-to-end training programs for sales teams, managers and frontline personnel.
  • Customer Experience
    Training that elevates customer interactions and builds consistent service standards.
  • L&D Outsourcing
    We build and run learning functions for large organisations — from program design to full delivery.
How We Work
A clear process from brief to measurable result.

Discover

We study your business priorities, team structure and performance gaps.
Design
We build a tailored training program aligned to your commercial goals.
Deliver
We run enterprise-scale programs and track adoption at the frontline.
BTG Agency in Numbers
Over a decade of enterprise capability building across Retail, FMCG and commercial organisations.
  • 130+ projects delivered
    Enterprise-scale training programs across Retail, FMCG and commercial sectors.
  • 90,000+ employees trained
    Frontline teams, managers and leaders across large organisations.
  • 10+ years experience
    Deep expertise in capability building for large commercial organisations.
  • Global clients
    Adidas, Samsung, Philip Morris International, PepsiCo and others.
Contact Us
+971 58 597 3894
info@btg-agency.com
BTG Agency
Dubai, UAE